Privacy policy

Welcome to PRITHV. We value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit https://prithv.in ("Website") or purchase products from us.

By accessing or using our Website, you agree to the practices described in this Privacy Policy.

1. Who We Are

PRITHV is an Indian premium fitness apparel brand offering high-quality fitness clothing and accessories through our Shopify-powered online store.

If you have any questions about this Privacy Policy or your personal data, you may contact us at:

Email: support@prithv.in

2. Information We Collect

When you use our Website, we may collect the following categories of information.

Personal Information

When placing an order or creating an account, we may collect:

  • Full Name
  • Email Address
  • Mobile Number
  • Billing Address
  • Shipping Address
  • Payment Information (processed securely through Razorpay)
  • Order History

Device Information

When you browse our Website, we automatically collect:

  • IP Address
  • Browser Type
  • Device Type
  • Operating System
  • Time Zone
  • Pages Visited
  • Referral Source
  • Shopping Activity

Marketing Information

If you subscribe to our newsletter or promotional communications, we may collect:

  • Email Address
  • Marketing Preferences
  • Interaction with Promotional Emails

3. How We Use Your Information

We use your information for legitimate business purposes, including:

  • Processing and fulfilling orders
  • Verifying payments
  • Delivering purchased products
  • Providing customer support
  • Sending order confirmations
  • Sending shipping and delivery updates
  • Processing refunds and returns
  • Responding to customer inquiries
  • Preventing fraud and unauthorized transactions
  • Improving our products and services
  • Personalizing your shopping experience
  • Sending promotional offers, newsletters, product launches, and special discounts (you may unsubscribe at any time)
  • Complying with applicable legal obligations

4. Payment Processing

We use Razorpay to securely process payments.

Available payment methods may include:

  • UPI
  • Credit Cards
  • Debit Cards
  • Net Banking
  • Wallets
  • EMI (where available)
  • Cash on Delivery (where available)

PRITHV does not store your complete payment card details. Payment information is securely processed by Razorpay in accordance with its security standards and privacy practices.

5. Cookies and Tracking Technologies

Our Website uses cookies and similar technologies to improve your browsing experience.

Cookies help us:

  • Keep products in your shopping cart
  • Remember your preferences
  • Save login sessions
  • Analyze website traffic
  • Improve website performance
  • Personalize product recommendations
  • Measure marketing campaign effectiveness

You can disable cookies through your browser settings. However, some Website features may not function properly if cookies are disabled.

6. Third-Party Services

To operate our business efficiently, we work with trusted third-party service providers.

These may include:

  • Shopify (Website platform)
  • Razorpay (Payment Processing)
  • Shipping and Logistics Partners
  • Google Analytics
  • Meta (Facebook & Instagram Advertising)
  • Email Marketing Platforms
  • Customer Support Services

These providers only receive information necessary to perform their services on our behalf and are expected to protect your information.

7. Marketing Communications

If you subscribe to our emails or make a purchase from PRITHV, we may send:

  • New product launches
  • Exclusive discounts
  • Promotional offers
  • Fitness inspiration
  • Order updates
  • Brand announcements

You may unsubscribe from promotional emails at any time by clicking the "Unsubscribe" link included in our emails or by contacting us at support@prithv.in.

8. Data Security

Protecting your personal information is important to us.

We implement appropriate technical and organizational security measures designed to safeguard your information from unauthorized access, misuse, alteration, disclosure, or destruction.

While we strive to use commercially acceptable means to protect your data, no method of electronic transmission or storage is completely secure. Therefore, we cannot guarantee absolute security.

9. Data Retention

We retain your personal information only for as long as necessary to:

  • Process your orders
  • Provide customer support
  • Maintain transaction records
  • Comply with legal and tax obligations
  • Resolve disputes
  • Enforce our agreements

When your information is no longer required, it is securely deleted or anonymized where reasonably practicable.

10. Your Rights

Subject to applicable laws, including India's Digital Personal Data Protection Act, 2023, you may have the right to:

  • Access your personal information
  • Correct inaccurate information
  • Update your account information
  • Request deletion of your personal information (subject to legal obligations)
  • Withdraw consent where applicable
  • Opt out of marketing communications
  • Request information regarding how your data is processed

To exercise your rights, please contact us at:

support@prithv.in

11. Children's Privacy

Our Website is not intended for individuals under the age of 18.

We do not knowingly collect personal information from children. If we become aware that personal information has been collected from a child without appropriate consent, we will take reasonable steps to delete such information.

12. Third-Party Links

Our Website may contain links to third-party websites.

We are not responsible for the privacy practices or content of external websites. We encourage you to review their privacy policies before providing any personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or operational needs.

The revised Privacy Policy will be posted on this page with an updated Last Updated date.

Your continued use of our Website after any changes constitutes your acceptance of the revised Privacy Policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

PRITHV
Website: https://prithv.in
Email: support@prithv.in